ADSM Wireless Broadband

A clever marketing term I came across in Greece is ADSM. This is the term one of the mobile companies use for their HSPA broadband data service. This seems a clever way to indicate this is equivalent to an ADSL service, but mobile. The product was being heavily promoted, as were mobile phones (at times it seemed that Greece was actually called "Vodafone", with the Vodafone logo on buildings, ships and football teams).