Back the book

In her welcome to the Innovative Ideas Forum 2009, Jan Fullerton, Director-General, NLA, emphasised that the library has embraced new digital technology while not forgetting the book. There are about a dozen people in the audience blogging (tagged "iif2009") and twitering (hashtag #iif2009). Unfortunately Marcus Gillezeau, Producer/Director, Firelight Productions' keynote is disappointing so far. This is about "Scorched", a Channel 9 telemove. Marcus talked about how the movie was supported by online extensions. Unfortunately the video he played made it clear that this is just old fashioned soap TV dressed up with some minimal web base content. Perhaps this will help Channel 9 sell more TV advertising, but does not do much for genuine use of the technology or Australian culture. However it is a useful warning of how old media will try to hijack the new media to cynically exploit it.