Doing Business On-line

Program - Day Three

27-28 November 1995, Golden Gate Hotel, Sydney

HALF-DAY WORKSHOP
BOOKABLE SEPARATELY
"CREATING ON-LINE BUSINESS OPPORTUNITIES"
Workshop Leader:
Anthony H Elvey, Managing Director, Crocodile Communications Group P/L

9.00	Introduction and Welcome
	Identifying on-line opportunities
	- what are you trying to achieve on-line?
	- analysing potential users
	- is on-line the right communication choice?
	- which on-line service should you use?
	What really works on-line?
	-	common models for success
	-	engaging the on-line user
	-	keeping the user interested
	-	getting the user back for more
	Creating your on-line service
	-	differentiating active and passive information
	-	what is an information transaction worth?
	-	constructing a non-linear communication architecture
	-	determining the business plan
	-	interface guidelines
	-	choosing the right implementation team
	Maintaining success on-line
	-	why content should be your main expense
	-	giving value to customers
	-	feedback and user input as an essential business tool
	-	differentiating your service
	Marketing your on-line service
	-	how and where to market
	-	winning a prominent position on the user's screen
	-	using CD Rom and diskettes for interface direct marketing
	-	securing a place in other services
	-	how to become a 'cool' site and be hot!
1.00	Close of Workshop (There will be a break for morning coffee during 
the workshop)

ABOUT YOUR WORKSHOP LEADER

Anthony has over 17 years experience in publishing, marketing and advertising, specialising in technology, communications, service and finance industries. As managing Director of Crocodile since 1989, Anthony has created a fully integrated agency which delivers messages for its clients from traditional media through to a wide range of technology based new media including on-line services. Anthony is currently working with major corporations throughout Asia Pacific helping them develop new marketing and distribution strategies to make the most of on-line business opportunities.