Targeting metadata
... enables system operators e.g. program copyright owners, distributors and broadcasters, to influence or enforce the selection of content recorded or presented to a user e.g. at end-user equipment. This is going to be extended by defining additional targeting metadata (e.g. including demographics, consumption preferences, etc.). To be completed with a reference to the business model's phases and model when stabilised on targeting.
From Draft Section on targeting, February 1, 2002, WD499 Part A Targeting.doc in ftp://tva:tva@ftp.bbc.co.uk/pub/Plenary/TV120.zip
Notes:
The program metadata described above is analogous to a traditional printed TV guide. Its use is relatively well understood and specified. In contrast the Targeting metadata, describes the intended audience for a particular content. This allows content to be selected by matching descriptions of the audience, rather than of the content. This is the newest part of the Metadata Specification (February 1, 2002) is the first draft and shows interesting possibilities beyond conventional TV guidesTargeting metadata could prove exciting for marketing, by automatically matching content to desired features of the audience. Examples used in the proposal include Car ownership, Foreign Holidays, Pet Ownership and demographics such as age, sex , socio-economic group and consumer preferences. Selecting content based on mood is also proposed. These features might appeal to advertisers, but it is not clear that mood altering programming would be accepted by viewers. However, they may be of value in assembling interactive programs from components, identified with Segmentation Metadata.